Definition and classification of advertising cup
date:2020-07-11
Advertising paper cup is a kind of advertising form which is born in accordance with the times and has great practical effect. It is a kind of practical advertisement in concept. The typical embodiment of practical advertisement is paper cup advertisement. By printing advertisements on the paper cup body, and then putting them into the hands of the target customers defined by the product, the practicability of the paper cup and the advertising nature of the cup body are combined. In the effective communication of advertising, it has advantages and effects that other advertising media can't match. In addition to being highly targeted and highly acceptable, paper cup advertising also has great advantages in terms of investment cost. In particular, it increases the delivery of advertising paper cups, which makes this common daily product obtain great tension overflow value.
Practical advertising is the use of practical functional goods as advertising carrier, advertising release and delivery. The purpose is to realize the practicability of the carrier itself, and at the same time, the advertising attached to the carrier can also be highlighted. Finally, the acceptance rejection and evasion brought about by the single advertising can be weakened, and the flexible communication of advertising can be realized. This form of advertising is especially effective in today's era of rampant advertising, serious psychological conflict and visual boredom!
For advertisers, whether the advertising investment can succeed and get the ideal income. In addition to investment in the process of advertising design and production, we must carefully consider and carefully screen the advertising. According to the characteristics of the product, target group, market situation and status, sales target and brand strategy, the most appropriate delivery mode and channel should be selected, and the release cycle and rhythm should be controlled and coordinated, the release feedback should be collected, and the release effect measurement and follow-up analysis should be carried out. At present, there are four main types of advertising delivery methods: media delivery, space delivery, point-to-point delivery, and real-time advertising,